Caffe Vita Coffee Bag
Caffe Vita, a coffee roasting company founded in 1995 in Seattle, wanted to update their bag after a decade of the original coffee concept. We wanted to use the newest technology for the best customer satisfaction while wanting to push the bag to the most compostable form a coffee bag could be in 2021-22.
Timeline: 4 months
Role: Creative direction, Project Management, Packaging Design, Research
Tools: Pen & Paper, Adobe photoshop, Adobe Illustrator
CaffeVita.com
Working in a team of two with multiple stakeholders. We finalized the new design and launched in 2021. The bags are made from Biotre which is the industries most compostable 12-16 oz bag technology and has a re-sealable zipper for customers ease of use and to keep the coffee fresh. Highly enjoyable project this was a collaborative journey and a labor of love.
